Build a Business That Actually Works
Most people start businesses hoping things will click. But hope isn't a strategy. We help you understand the money side so you're not guessing every month—whether you're just starting out or trying to fix what isn't working.
Explore Our Program
Why Money Skills Matter More Than You Think
I've watched countless people with brilliant ideas struggle because they didn't understand cash flow. Or pricing. Or when to say no to a client who'll drain your resources. These aren't small details—they're the difference between a business that survives and one that thrives.
After fifteen years working with Australian small businesses, I've noticed something: the ones who succeed aren't necessarily the smartest or most creative. They're the ones who understand their numbers and make decisions based on reality, not optimism.
Good financial skills don't guarantee success. But poor ones almost guarantee struggle. And that's fixable with the right guidance.
Our approach centers on Rowan Penrose, who brings real-world experience from building three businesses (two successful, one expensive lesson). He's worked with over 200 Australian entrepreneurs, from cafes in Sydney to tech startups in Melbourne, helping them make sense of the financial side without needing an accounting degree.
What We Actually Teach You
Reading Your Numbers
Most people avoid looking at their financials because the reports feel overwhelming. We break down what actually matters—how to spot trouble before it becomes crisis, and how to recognize opportunities when they appear.
Pricing That Makes Sense
Too many businesses price based on competitors or gut feeling. We teach you how to calculate what your work actually costs, factor in what people rarely remember, and build pricing that keeps you sustainable.
Making Growth Decisions
Should you hire? Expand? Invest in new equipment? These decisions feel paralyzing when you're unsure about the financial implications. We give you frameworks for thinking through big choices logically.
How Our Program Actually Works
Assessment Phase
We start by looking at where you are now. What's working, what isn't, and what you need to focus on first. This isn't a judgment—it's about creating a realistic starting point that makes sense for your situation.
Core Learning
Over twelve weeks, you'll work through financial fundamentals that apply to your specific business. We use real examples from Australian businesses, not theoretical case studies from textbooks.
Implementation Support
Learning concepts is one thing. Actually applying them when you're juggling customers, staff, and everything else is different. We provide ongoing guidance as you implement what you've learned in your actual business.
Continued Development
Business finances aren't something you learn once and forget. As your business evolves, new challenges appear. We offer resources and check-ins to help you navigate whatever comes next.
Ready to Stop Guessing About Your Business?
Our next program starts in September 2025. We work with small groups so everyone gets individual attention. If you're serious about understanding the financial side of your business, let's talk about whether this might be right for you.
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